Los Angeles, May 10 : Singer-songwriter Dua Lipa takes a very dim view of using her personality and likeness without her consent. The singer has filed a $15 million lawsuit against an appliance brand.

She has alleged that the electronics manufacturer used her likeness to sell TVs without paying her and without permission, reports â??Varietyâ??.

As per the complaint, Samsung used Lipaâ??s image on the cardboard packaging of its TVs beginning last year.

When the singer became aware of it, she demanded that the company stop using her image. The suit alleges that the company was â??dismissive and callousâ?? and refused the request.

The lawsuit states, â??Ms. Lipaâ??s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever. Ms. Lipa did not allow and would not have allowed this useâ??.

As per â??Varietyâ??, the suit alleges that Samsung has profited from the appearance that Lipa has endorsed the product, which she has not.

The complaint states that Dua Lipa owns the copyright to the photograph, which was taken backstage at the Austin City Limits Festival in 2024. The lawsuit quotes comments on X, formerly known as Twitter, suggesting that at least some customers were moved to purchase Samsung TVs by the apparent endorsement.

An Internet user wrote, â??I wasnâ??t even planning on buying a tv but I saw the box so I decided to get itâ??.

Another wrote, â??Iâ??d get that TV just because Dua Lipa is on it. Thatâ??s how obsessed I am. Thatâ??s how much I love herâ??.

The lawsuit states that the singer has cultivated a â??premium brandâ?? and is â??highly selectiveâ?? in making product endorsements.

The complaint alleges a copyright violation, a violation of the California right of publicity statute, a federal Lanham Act claim, and trademark claims. The suit was filed in the Central District of California.

/IANS